To be honest, I wasn't sure what to expect. A zero gravity treadmill? Some sort of new gym torture device?
None of the above.
I was pleasantly surprised when I walked into the room to sign in and Tara, the marketing person for Octane Fitness knew exactly who I was – actually repeating some of my story back to me – this wasn't lip service. This was a company that sought out a group of people who they really wanted to reach, whom they thought would benefit from their product and whom they were seeking help with to get the word out.
We listened to the requisite marketing speak, the R&D, the background of the company, the former professional runner, the older, injured runner who wasn't able to run anymore (until he got on the Zero Runner that is). But as a marketer myself for a living, what I was most impressed with was the research this company has done on its consumer.
|Carrie Tollefson talks to about how she trains on the Zero Runner|
I've been exposed to a lot of small companies as a blogger and I can tell you that 80% of them have no idea who they are marketing to. Octane Fitness does not have that issue. As Proctor and Gamble would say, they know who their "Who" is. I'm not going to get into it, but suffice it to say, the research has been done.
So if you fit one of their profiles (and if you read this blog, you do), this product is for you.
At first glance, the Zero Runner looks like a fancy elliptical. But it's not. The machine mimics actual running but reduces the stress on your body by removing the impact. Runners actually use the same muscles as they do in outdoor runs, with a full range of motion and at their pace – there's no belt to help you along. Whatever pace you run outside is the same pace you'll run on this machine.
It takes a while to get used to, and as one of the speakers stated, if you stop thinking so much, it becomes easier to run on it. I tried it and while I'll never be a huge fan of an indoor running apparatus, I can tell you that I enjoyed it.
Because it felt like running.
And because if I was injured or recovering from a big race, I can see how it would be helpful.
And you know I'm a fan of the numbers -- anything that I can measure, I like to record and look at when I'm done. What I liked most about the machine is what they call Stride Tracing which is built into the Zero Runner Smart Link app. Explained by them, The Zero Runner also features stride tracing so runners can monitor the health of their gait throughout workouts. This way, they can ensure that form isn't compromised so that they are as strong at mile five as they were at mile one. It's literally a chart that shows your gait over the course of your run so you can see where and when it changes and train to keep it consistent.
Brilliant! How has no one else thought of this yet?
Check out more about the Zero Runner here or on Octane's social sites Facebook, Twitter or Instagram.
This post is sponsored by FitFluential LLC on behalf of Octane Fitness.